1. SEPTEMBER 2022
01
THREAT
The world again talks of nuclear danger. Fear becomes part of the daily information background.
ORGYONSHCHEKAVYTSIA
The last Kyiv party that must never take place.
50.468° N 30.506° E
HUMOR STRONGER THAN FEAR, KYIV STANDS, MEETING CANCELLED UNTIL THE END OF THE WORLD
01 /
WHAT IT WAS
- More than a joke
- Deeper than fear
- Ours forever
Not an event. Not a call. Kyiv’s answer to fear.
In September 2022, when Russia again began threatening to use nuclear weapons, Kyiv answered the Kyiv way: if it is the end of the world — we meet on Shchekavytsia. The joke quickly became a collective legend. Thousands joined a themed Telegram chat, inventing rules, routes, playlists and memes for an event nobody actually wanted.
KYIV ALWAYS ABOVE →IT IS NOT ABOUT THE END.IT IS ABOUT REFUSING TO FEAR.
It is about us. About a city that lives. About people who find light in the darkest times. About black humor as an act of resistance. And about Kyiv, always above.
2022 — ∞
More than a joke · Deeper than fear · Ours forever
KYIV ALWAYS ABOVE
02 /
HOW IT HAPPENED
From threat to legend. A Kyiv chronology of the absurd.
50.468° N
30.506° E
2. SEPTEMBER 2022
02
JOKE
In response, the idea of a final gathering on Shchekavytsia appears. A joke that unites.
3. 2022 — 2024
03
THOUSANDS
The meme spreads, inspiring people, brands, media and cultural projects.
4. TODAY
04
LEGEND
Shchekavytsia becomes part of cultural memory — a symbol of a city that cannot be intimidated.
03 /
CULTURAL IMPACT
MORE THAN A MEME.
IT IS PART OF US.
10K+
MEDIA MENTIONS
100K+
POSTS ONLINE
∞
IMPACT
CITY PEOPLE HUMOR CULTURE RESILIENCE
04 /
PROTOCOL
WATCHING. REMEMBERING. GETTING READY (TO JOKE).
PROTOCOL NOT ACTIVATED
KYIV IN PLACE
All calm. You may joke.
- MONITORING
- CONTEXT
- KYIV
- COMMUNITY
- READINESS
- HUMOR
- ∞
05 /
REGISTRATION
SIGN UP FORAN EVENT THATWILL NEVER HAPPEN.
Leave a contact — we’ll send archive news. We are not planning any real event.
Sources & context ↗
SOURCES
HOW WE KNOW THIS
We separate documented history from cultural interpretation. Below are reputable publications about the meme and the context of Kyiv humor.
HistoryCulture